An ad network for small websites
AdSense pays a small site pennies and will not pay out below $100. The big ad networks want 25,000 pageviews before they will talk to you. Perch lets you monetise your website from the first reader — at a daily rate you choose.
Rejected by AdSense? Read this first. Or compare every ad network by what it actually requires.
A working slot, not a picture of one. See what your advertisers see when publishing an ad — no account needed to look.
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A reader who runs a shop, a studio or a service can book your slot in about two minutes, no salesperson and no minimum spend. It’s the fastest way to monetise your website, because the demand is already there.
Every hop takes a share and reports the result afterwards. One hop, at a price you set, is the whole difference.
| Ad exchange | Perch | |
|---|---|---|
| Who sets the price | An auction you cannot see | You do, in plain money |
| Who the advertiser is | Anonymous, bought in bulk | Often someone who reads your site |
| Cookie banner | Required, because of their tags | Not needed. Nothing is tracked |
| Traffic minimum | Often rejected when small | None. A hundred readers is a start |
| What you are paid | A variable rate, explained after | 75% of a number you chose |
A longer explanation of how any of this works is in the online advertising guides — start with monetising a small website or selling ad space without a media kit.
Revenue share is the number everyone quotes and the wrong one to compare. For a small site, what decides whether you earn anything at all is the entry requirement and the payout threshold — so those lead here. Every figure is from the company’s own pages.
| Network | Minimum to join | Publisher share | Payout threshold | Self-serve |
|---|---|---|---|---|
| Perch | None | 75% | $65.00 | Yes |
| TinyAdz | None stated — explicitly open to small and niche sites | Not published | $100 | Yes |
| Ezoic | Not published | Not published | Not published | Yes |
| Google AdSense | No published traffic minimum, but every site goes through an approval review | 68% | $100 (£60) | Yes |
| EthicalAds | 50,000 monthly pageviews, and developer-focused sites only | 70% | $50 | No |
| Mediavine | $5,000+ in annual ad revenue for the main programme; the Journey tier starts at 1,000 sessions | Not published | Not published | No |
| Raptive | 25,000 monthly pageviews | Not published | Not published | No |
| BuySellAds | No published minimum — publishers must contact sales | Not published | Not published | No |
| Carbon Ads | Invite only — around 350 hand-picked sites worldwide | Not published | Not published | No |
Every figure above is taken from the named company's own published pages, or marked Not published where they do not state one. Checked 2026-08-26 — thresholds change, and a dated table is the only kind worth reading. Sources and the full comparison.
A site with 500 visits a month earns single-digit dollars on a network paying by impression. AdSense does not pay out below $100, and that balance simply carries forward — so a genuinely small site can run ads for years and be paid nothing at all. Perch's threshold is $65.00, and the money comes from a price you set rather than from a rate you find out about afterwards.
One script tag, anywhere you can paste HTML.
Charge four pounds a day, or forty. You choose.
A higher bid wins the next slot, never the one someone’s running.
Nothing stored, nothing read. A banner-free site stays that way.
Shared slots split display time by what each ad pays.
Billed only for the days that ran. Nothing after.
Two advertisers sharing one slot. Turns are spread through the cycle, not dumped at the end of it.
Pick a size, set a price per day, and decide how many advertisers can share the rotation. Takes about a minute.
Drop the script tag where you want the slot. Until someone buys it, it shows a quiet invitation to advertise instead of an empty box.
A reader books the slot. You see the ad and the exact payout before deciding. Approve it, and it goes live in the next rotation.
Drawn to scale, so you can see what you are giving up. Each one has its own page covering where it fits and what to charge.
Medium Rectangle · Small Rectangle · Leaderboard · Mobile Banner · Wide Skyscraper · Half Page · Billboard
A fuller version, with the arithmetic explained and a note on what to charge, is on the earnings calculator page.
Statement, per month
Covers card processing, payouts, hosting and support. Nothing owed on an unsold day.
Usually more than a network, which needs scale to mean anything. A few hundred engaged local readers can be worth more to one nearby business than ten thousand strangers are to an exchange. How a small site earns from advertising works through the arithmetic, including why the payout threshold matters more than the revenue share.
Usually someone already reading your page. The slot itself invites them, and you can also send the sign-up link to a business directly.
No. You see the creative, the link and your exact payout before deciding, and manual review is the default. Auto-accept exists if you’d rather not be asked. More on reviewing ads.
Not because of Perch. The embed sets no cookies, reads nothing, and sends no data to a third party. If you already run analytics or other scripts, those are what decide the answer, not this. Exactly what the embed does on your page, including its measured size.
That it is 25%, shown before you accept any ad. No setup fee, no monthly charge, nothing owed in a month where nothing sells.
Open a space
Set it up in a minute, paste one line, and let the invitation do the selling.
Create your first ad space